How to Write a Winning Hotel Press Release: A Step-by-Step Guide

A hotel press release is an ideal way to turn seemingly mundane subjects into news that has the potential to reach the maximum number of clients, partners and distribution channels. A hotel press release is an important communication piece prepared by the hotel’s internal marketing department or external marketing agency and shared with the media organisation.

If you also want to know more about writing a winning hotel press release, then you have landed at the right page as here we have discussed the key press release tips for hotels that help write an engaging press release.

When to Write a Hotel Press Release?

A hotel press release is an important piece of information which can easily draw customers’ attention. A hotel news release can be released on numerous occasions, including:

• Launch of New Products or Services: Publishing a press release on the launch of new products or services can prove beneficial in a lot of ways. It helps get information about the launch of a new product or service into relevant publications, and enhance the customer’s excitement level. All this eventually results in improved sales.
• News Hire Press Release: While hiring something at a new position, many times the hotel companies release a press release. The key information provided in the press release include who’s being hired and what’s their role in the company? The most important thing to be kept in mind while crafting a new hire press release is to mention the name of the individual and the designation, they hold in the title itself.
• Company News: In case you have something important to share about your hotel, press releases can prove beneficial. It provides the complete news media, making it more accessible to wider people.
• Crisis Management: Hotels often have to deal with crises, and thus, launching a press release at the time of crises is an effective way to deal with the difficulties. One of the best ways to minimize the damage is to launch a press release, present the facts to the target customers, and apologize if necessary.
• Business Partnerships: If you have entered into a new agreement with another company, then the world needs to know about this. To make the news more accessible, press release for hotels is an ideal option. The joint press release featuring quotes from both businesses can help in quickly spreading the word.
• Occasions or Events: You can write a press release for maximum coverage during the upcoming of an occasion or event related to the hotel industry.
• Awards: In case you have received any award or recognition in the hotel industry, then letting your target audience know that you have won a hotel award can draw attention, generate traffic, and help build trust with potential customers.

Also Read: How to Write a Press Release for a Fashion Brand

How to Write a Successful Hotel Press Release?

Refer to the following steps mentioned below to write a successful press release for hotels:

1. Create an Engaging Title

It is the first and most important step in writing a successful hotel news release. Create an engaging title that makes your press release stand out from other press releases. A short and unique press release grabs attention while clearly explaining what the reader can expect from the press release and making the reader want to learn more. The three main aspects of writing a press release headline are:

• Use action verbs
• Be direct
• Be comprehensive

Also, avoid using big or difficult words. Since the title is the first part of the release that the readers will see, make sure that it is engaging.

2. Make the Topic Accessible

Journalists and media houses receive hundreds of press releases daily; thus, making yours unique is important. So, make the topic more accessible. To do this, you must ensure the start of the hotel press release grabs maximum attention and engages readers to continue reading further. For example, by adding statistics and figures, you can make the press release more informative. You can add bullet points to make the press release stand out.

3. Add Some Real Detail

Although a hotel press release should be easy to digest and kept relatively short in size, rather than a long piece of content. You must include the important details rather than adding unnecessary pieces of content. Since different publications focus on different elements of the story, provide them with engaging information to create an interesting article. Don’t repeat the information, and flesh out some of the issues that might cause discomfort.

Make sure that the press release answers the ‘5 Ws’ and 1 H- who, what, why, when, where, and how.

4. Try to Include a Quote

Adding some of the popular quotes in a press release is also an engaging way to get more readers. One of the easiest ways is to include an insightful quote or two. Ideally, these quotes must be provided by key stakeholders in the business or someone directly related to the story so that the quote will be relevant.

Adding quotes makes it more valuable or helps provides crucial details. If your story focuses on two businesses, such as announcing a new merger, try to include a quote from both.

5. Proofread and fine-tune your Content

Before sending out your press release to the journalists, thoroughly proofread it to catch any errors. Make sure that the hotel news release is free from all kinds of mistakes and maintains professionalism. This increases the likelihood of media coverage.

6. Add a Company Profile

While ending the press release, always include a short bio of your business and the contact details of at least one representative. This way, media outlets know can reach out to the concerned person for more details.

Read more: How to Write an Event Press Release A Complete Guide

Hotel Press Release Templates and Examples

Title: Grand Opening of [Your New Hotel Name] in [City, State]

FOR IMMEDIATE RELEASE

By [Your Name], [Your Job Title]

[Your Company Name] Brings Timeless Indian Hospitality to [City, State] with the Grand Opening of [Your New Hotel Name]

[City, State] – [Month Day, Year] – [Your Company Name], a prestigious name in luxury hospitality, proudly announces the launch of its latest property, [Your New Hotel Name], in the vibrant heart of [City, State]. This exquisite addition celebrates the rich cultural heritage of India while offering world-class comfort and elegance to travelers from around the globe.

Located at [Your New Hotel Address], [Your New Hotel Name] is a harmonious blend of traditional Indian aesthetics and modern luxury. Designed by renowned architects [Architect’s Name], the hotel’s intricate detailing, inspired by [Indian Art/Architecture Style], complements its contemporary amenities. With [Number] elegantly designed rooms and suites, guests can experience an authentic yet luxurious stay in a setting that pays homage to India’s glorious past.

“At [Your New Hotel Name], we strive to embody the essence of ‘Atithi Devo Bhava’—the Indian philosophy of treating guests as divine,” said [CEO Name], [Job Title] of [Your Company Name]. “We are excited to bring an experience that blends Indian traditions, soulful hospitality, and impeccable service to [City, State].”

The grand opening event, scheduled for [Month Day, Year], will introduce guests to the unique features of [Your New Hotel Name], including:

• Authentic Indian and Global Cuisine: Savor the finest flavors at [Restaurant Name], where award-winning Chef [Chef’s Name] curates an exquisite menu featuring regional Indian delicacies and international favorites, using age-old recipes and locally sourced ingredients.
• Rejuvenating Ayurveda & Wellness: Our luxury spa offers signature Ayurvedic therapies, holistic wellness treatments, and a serene yoga pavilion to help guests relax and rejuvenate.
• Royal Celebrations & Business Excellence: With over [Number] square feet of grand event space, including a regal ballroom and state-of-the-art conference facilities, [Your New Hotel Name] is the perfect venue for weddings, business events, and grand festivities.

Beyond luxury, [Your Company Name] is committed to sustainability and supporting local artisans, ensuring that every stay contributes to preserving India’s rich cultural traditions.

“We are honored to be part of [City, State]’s dynamic hospitality landscape,” added [CEO Name]. “We warmly invite guests to immerse themselves in the unique experience of Indian hospitality and celebrate with us at our grand opening.”

For more details or to make reservations, visit [Your Company Website] or contact our guest services team at [Your Company Number].

About [Your Company Name]
[Your Company Name] has been a symbol of luxury and heritage for over [Number] years, with properties across India and beyond. Combining the warmth of traditional Indian hospitality with contemporary luxury, we continue to set new benchmarks in the world of hospitality.

Media Contact:
[Your Name]
[Your Job Title]
[Your Company Name]
[Your Company Email]
[Your Company Number]

Conclusion

So, these are some of the practical press release tips for hotels that must be kept in mind while writing your press release. Adhering to the same can increase the chances of getting wider visibility among the target audience. To get professional and customized press releases, connect with a PR agency in Mumbai, as this, you can get the most out of your hotel press releases.