An event press release is an announcement distributed to the press about an upcoming event, highlighting its importance and other details. If you want to let the world know about an upcoming event you’re hosting or sponsoring, then an event press release is the way to make the event successful and visible. According to a report, 68% of businesses raised brand/product visibility by publishing a press release and a press release is a powerful tool to share the company’s news, according to 84% of businesses.
Mastering how to write a press release is one of the important aspects of PR, which will help you compel reporters, editors, bloggers, and influencers to share the brand with the world.
Want to know more? Continue reading this blog to learn everything about event press releases, how to write one, what to include, and how to guarantee your event media releases stand out, providing a template and example.
What is an Event Press Release?
Press release for event is the sharing of an event by a PR agency or an organization aiming to promote a charitable cause, raise awareness, make an announcement, or for a host of other reasons. A well-written press release can easily reach the right audience, with more customers genuinely interested in your announcement.
There are many reasons why event press releases are distributed including announcements related to a release party, corporate milestone, rebranding, charitable initiatives, and beyond. If there is potential for press coverage, no matter how big or small the news is, get an event press release released from a PR agency in Delhi.
What is an Event Press Release Format?
Some of the effective ways to write a press release for an event.
An event press release has the same format as any other press release but you must prioritize what needs to be included in every section. Whether you’re using a template or creating one from scratch, you must include the following elements in your press release.
- Headline: It should briefly summarize the event in an attention-grabbing way and must be bold and eye-catching and concisely summarize what the press release is about
- Lead: A longer summary of your event, it gives something interesting to the readers to get their attention.
- Body: Here you can elaborate on the details provided in the lead, including any schedule, key quests or sponsors, and any other unique tidbits. Be factual, not sales. This is important
- Date of publishing: ensure the event press release is timely
- Boilerplate: A short description of you and your business
- Contact information: It must include the press person’s direct contact details should the reader wish to do the above or if more information is needed.
Also Read: Why Startups Should Invest in Public Relations
Types of Event Press Releases: Event Press Release Examples
Let’s have a look at some of the common event press release samples that are used the most to make the event more visible.
1. Product Launches
The product launch event is all about building excitement. The press release must focus on what’s new and innovative about your product and talk about its USPs. Add expert quotes, influencers or customers to make it credible and engaging.
Example: Horizon Robotics Product Launch Event Unveils Next-Generation Autonomous Driving Solution
2. Partnerships
Many organizations collaborate to create special events and get more awareness. Such press releases for events showcase how two or more organizations formed a partnership to create something unique. Focus on the combined strengths of the partners and how the collaboration can benefit others. Also talk about the charitable causes, if any.
Example: Bain & Company and Endava announce strategic partnership
3. Educational Events
Through educational event press releases, companies can add value and the same can use them for online workshops and in-person events. You can emphasize the learning opportunities and expert insights. Also, provide a signup link to the audience.
Example: Ramanujan College
4. Retail and Sales Events
Sales event press releases highlight special deals, limited-time offers, or exclusive products. Focus on the value shoppers will get, making it clear why customers should come and what makes your products better than your competitors.
Write the Perfect PR: 10 Event Press Release Tips
1. Write a Compelling Headline
Start your event press releases with an engaging headline, it should be concise, attention-grabbing, and reflect the event’s main theme or news value. Since the readers will not spend the most time on your press release, trying to make the headline attractive can gather the audience’s attention. Convincing media contacts that your event is newsworthy is a bit challenging task, especially when there is restriction on number of characters to work with, so focus on the main takeaway.
2. Have an Engaging Lead
After focusing on headlines, give attention to subheadings as well as they also grab the attention of media contacts. In the first paragraph, try to engage your readers so that they can read the entire press release. Answer 5Ws and 1H, i.e. who, what, when, where, and why questions.
3. Provide the Details of your Event
In subsequent paragraphs, talk about the event, including its purpose, significance, and any notable features or guest speakers. Provide information related to the event’s date, time, location, and any relevant background about the event’s history as per the latest event press release format.
Read also: How to Write a Press Release for a Fashion Brand
4. Include Quotes
Add quotes from key organizers, sponsors, or speakers. Quotes add credibility and a human element to the press release. Share details about any special guests, performers, or noteworthy activities planned for the event.
5. Add your Boilerplate
Include a short paragraph about your organization at the end of the press release. This is known as a boilerplate and provides background information about your organization.
6. Provide your Contact Information
While writing event press releases, include a media contact person’s name, phone number, and email address. Make sure this person is readily available to answer media inquiries.
7. Avoid Fluff and Slang
You’re doing it wrong if you’re using words like “an amazing, one-of-a-kind event that will forever be remembered.” Even if the headline is interesting, the journalists will not spend the time adapting your language to their standards. For example, phrases like “a game-changing, once-in-a-lifetime event that will revolutionize the industry” are just a fluff without additional context or supporting data.
Rather the best event press release sample uses concrete details and statistics to show the importance of an event.
8. Present Interesting Facts
While writing an event press release, mention some quotes on investments, trends, forecasts, etc. For example, if this is an annual event, you must add some statistics on attendance from the last years or how far and wide people are coming from geographically. If the event is done for a charity purpose, include the amount of money you plan to raise as such kind of information makes the press release more appealing. Journalists also love facts and figures. So go ahead and give them some.
9. Add Visuals
Add engaging visuals like infographics or photos to make your press release stand out. These should both be high-quality images that fit in with what you are saying and aren’t just there for the sake of it. Think eye-catching but relevant.
10. Send your PR to Relevant Media Contacts
It’s quite obvious that the email gets flooded by spam from a concert agency organizing events all around the country as each day, hundreds of emails from all kinds of sources are mailed to the journalists. Thus it is important to have a media database of the most relevant journalists to send your press release.
Research the journalists and media outlets covering press releases for event like yours, look at past coverage in your industry and build a targeted list of contacts who are likely to be interested in your event. Marketing Partner can help with the industry-wise distribution of your PR letting you target the right audience.
Read more: The Role of PR in Business Growth and Reputation
Event Press Release Template
Here is an event press release sample you can use for your upcoming event.
[Area, Province/State] – [Host Organization Name] is thrilled to announce the upcoming [Event Title], which is scheduled to take place on [Date of Event]. This valuable event will be hosted on [Host Platform], a dynamic and engaging platform. The participants from [Target Audience] can register to be a part of this enriching event. The link to register is here [Event Link].
The event provides key insights into [Purpose of the Event], making it valuable for [Target Audience]. The event is designed to benefit [Target Audience], and the [Host Organization] stands out by addressing the needs of those who [Attribute of Target Audience]. Attendees will have the chance to explore a wide array of [The Event Offerings].
[Spokesperson Details], spokesperson for [Host Organization], shared, “[Provide Quotation/Facts]” This commitment showcase the company’s commitment to [Event Objective].
What makes the [Host Organization] truly special is its focus on [Objective of the Organization]. The event’s collaboration with [Event Platform Provider] provides an innovative and cost-effective platform.
About [Host Organization]
[Provide Information]
Press Release Example
Provided below are some press release examples for an event which helps get more insights about the press release.
How to Distribute a Press Release in India
- Crafting a Newsworthy Press Release
- Building a Media List
- Choosing the Right Distribution Method including Email Distribution, Press Release Distribution, Social Media, etc
- Following Up with Journalists
- Measuring Success
Read more: How to Write a Winning Hotel Press Release
Conclusion
You might think preparing an event press release is quite easy, and with little practice, you can create the perfect event press release. But unfortunately, it’s not true, press release takes a lot of effort to significantly boost earned media, engage wider audiences and increase brand visibility.
Thus it is better to connect with an expert PR agency in Delhi that is highly expertise in creating concise, yet detailed, press releases.
