Writing a comprehensive press release is just not about reporting the news but about establishing credibility and relevance, delivering information that is of value to the readers, journalists/broadcasters, and public. It does not take a genius to figure out that in the business world, all that glitters are not gold thus, your press release must capture the reflective proportion of the image you wish to portray to the market.
Whether you need a press release to publicize a new clinic, announce a new medical discovery, or respond to a public health question, the right press release elevates your message and reaches out to media networks.
Here are tips for writing Press Release for Healthcare that will please both the media and your target group.
1. Understand the Purpose of a Healthcare Press Release
Before you start writing, define why you’re issuing a press release. In the medical field, press releases typically aim to:
- Announce new treatments, equipment, or services
- Share public health alerts or initiatives
- Report on awards, recognitions, or accreditations
- Highlight medical research findings
- Announce leadership changes or expansions
- Promote healthcare events or CSR campaigns
Knowing your goal helps you write a focused release that gets the right media attention.
2. Use a Clear and Compelling Headline
Your headline should instantly convey the news while making the story appealing for journalists and readers. For example:
CityCare Hospital Launches Delhi’s First AI-Powered Cardiac Diagnostic Unit
Sunlight Clinic Partners with WHO to Tackle Seasonal Flu in North India
Make sure it’s factual, concise (under 100 characters), and uses relevant keywords like hospital press release or healthcare press release for better search visibility.
3. Write a Strong Lead Paragraph
The information you have shared has to respond to the five W questions of who, what, when, where and why in no more than 3-4 sentences of the opening paragraph. From their standpoint, journalists may only scan this section; thus, ensure an impact.
Example:
“CityCare Hospital, a leading multi-specialty center in South Delhi, announced the launch of its new robotic surgery unit on March 15, 2025. The facility is the first in India to adopt XYZ Technology, enabling minimally invasive procedures with 95% accuracy.”
4. Provide Essential Background and Details
The body of your release should expand on the details. Include:
- Quotes from doctors, hospital management, or public officials
- Context or statistics related to the news
- Patient or community impact
- Technical explanations (if relevant, keep them jargon-free)
Use short paragraphs, and include bullet points only when absolutely necessary to maintain flow and readability.
5. Include Data and Real Impact
Medical press releases are more credible when backed with evidence. Cite studies, clinical trials, patient success rates, or partnerships. Use stats like:
“According to ICMR, over 40% of Delhi’s population is at risk of Type 2 diabetes—making early detection critical.”
“Our clinical trials showed a 60% improvement rate within the first 4 weeks.”
Remember: The public and reporters seek for news value and relevance. Better still is the more topical and powerful the material is.
6. Add a Quote for Authority and Personality
Quotes humanize your release and lend authority. Make them insightful—not generic.
Example:
“This initiative reflects our commitment to proactive healthcare,” Sunlight Clinic Head of Preventive Medicine Dr. Neha Arora remarked. Early screening is not a luxury; rather, it is a need given growing cardiac problems in metropolitan India.
If you’re partnering with a PR agency in Delhi, they can help craft effective quotes tailored to your voice and media strategy.
7. Include a Boilerplate
At the end of the release, add a short ‘About’ section for your hospital, clinic, or healthcare organization. It should include:
- Name of the organization
- Founding year and location
- Core services and specialties
- Any major affiliations or certifications
Example:
About CityCare Hospital:
Founded in 2008, CityCare is a NABH-accredited multi-specialty hospital located in Delhi. Serving 2000+ patients monthly and noted for expertise in cardiology, oncology, and robotic surgery, the hospital has over 150 skilled physicians and modern technologies.
Also Read: How to Write a Winning Hotel Press Release
8. Add Contact Information
Always include a media contact at the end of the release:
Media Contact:
- Name
- Designation
- Phone Number
- Website
This helps journalists follow up if they want to cover your story or request interviews.
9. Follow a Clean Format and Tone
Especially on delicate healthcare issues, keep your tone businesslike, straightforward, and sympathetic. Steer clear of too optimistic words such as “best,” “leading,” or “world-class” unless you can support it.
Unless it’s a quotation, keep to third-person narration all through. Speak with active voice and use basic phrase patterns.
Press Release Templates for Healthcare Industry
To simplify the process, here are a few templates tailored for healthcare scenarios:
Hospital Press Release Template – New Facility Launch
Headline:
XYZ Hospital Opens State-of-the-Art Emergency Care Wing in Noida
Subheading (optional):
The new wing will serve 10,000+ patients annually, with 24/7 trauma and cardiac services.
Lead Paragraph:
Aimed at meeting important health requirements in the Noida area, XYZ Hospital announced on April 10, 2025 the grand launch of its new Emergency Care Wing. Having a 30-bed ICU and AI-assisted triage tools, this wing improves the hospital’s ability for quick responses.
Body Content:
Include background, doctor/CEO quote, technology used, patient benefits, and any inauguration event details.
Boilerplate + Contact Info:
[As shared earlier]
Healthcare Press Release Template – Medical Research Announcement
Headline:
ABC Research Centre Identifies New Marker for Early Alzheimer’s Detection
Lead Paragraph:
In a breakthrough that could revolutionize Alzheimer’s diagnosis, ABC Research Centre in Delhi has identified a new protein marker linked to early cognitive decline. The study was published in The Indian Journal of Neurology in March 2025.
Details:
Explain the study method, participant count, findings, quote from lead researcher, and impact on patients.
Boilerplate:
Include research credentials, funding partners, and affiliations
Bonus Tip: Partner With a PR Agency
Writing a great press release is only half the battle—distribution and media outreach are equally important. A professional PR Agency in India can help you:
- Tailor your message for local and national media
- Translate press releases into regional languages if needed
- Get featured in healthcare publications
- Arrange media interviews and coverage
- Handle communication during health-related crises
Particularly in a city like Delhi, where the healthcare industry is highly regulated and competitive, working with a professional PR team guarantees that your message reaches the correct audience using the appropriate tone.
Read more: How to Write a Press Release for a Fashion Brand
Final Thoughts
Press releases for medical and healthcare call for strategy, empathy, and clarity as well as writing. In a society full with medical false information and short attention spans, your press release should include reliable, newsworthy, and powerful material.
Whether you are commemorating a medical invention or introducing a new doctor joining your team, a well-organised healthcare press release helps you establish media credibility, public awareness, and reputation.
Working with a competent PR agency can also help your hospital’s media presence to be more prominent by relieving some of the work for your own staff and guaranteeing more general, more powerful reach.
