Here’s a practical outline + example content draft you can drop into a PDF or Google Doc today
Get your brand in front of India’s top journalists even if you’ve never pitched the media before.
Getting your story in the right media outlet can build massive trust and authority but finding the right contact and crafting a pitch that actually gets opened is where most brands get stuck.
Quick Snapshot: Indian Media Landscape (2025)
| Stat | Insight |
|---|---|
| Daily Newspapers | 100,000+ registered (Source: RNI 2024) |
| Online News Readers | 468 million Indians consume digital news (Statista 2025) |
| Most Trusted Media | The Hindu, Mint & Economic Times top trust index |
| Biggest Pain Point for Startups | 72% fail to secure coverage due to poor pitching |
To make it simple, here’s a handpicked list of 20 top Indian publications with what they love to cover plus 3 plug-and-play pitch templates to help you get started. No fluff. Just action.
Top 20 Media Outlets (Sample)
| Outlet | Covers | Pro Tip |
| Economic Times | Business news, startups, funding stories | Focus on data-backed growth, funding, or expansion angles |
| YourStory | Startup founder stories, funding, innovation | Human angle is key — founder journey, lessons learned |
| Inc42 | Startups, tech, SaaS, policy | Highlight unique insight or industry trends |
| Mint | Business, finance, policy | Include financial data, market impact |
| Business Standard | Corporate news, economy | Position your story as industry-relevant |
| The Hindu BusinessLine | Corporate, policy, economy | Good for in-depth trends or expert commentary |
| Forbes India | Leadership, innovation, success stories | Focus on unique founder insights, thought leadership |
| The Print | Policy, governance, startups | If relevant to policy/regulation, works well |
| Medianama | Tech policy, digital news | Strong for SaaS, cybersecurity, data privacy |
| Financial Express | Economy, startups, investments | Tie your story to wider market relevance |
| Moneycontrol | Markets, startups, investment | Good for funding announcements |
| Times of India | General business, big announcements | Only big impact stories |
| Hindustan Times | Business & lifestyle features | Lifestyle tie-ins or consumer angles help |
| NDTV Profit | Business TV interviews | Visual storytelling works well here |
| CNBC TV18 | Markets, startup segments | Position your founder for expert bites |
| ET Now | Business news TV | Fast facts, data-heavy works well |
| Exchange4Media | Marketing, advertising, PR | PR industry news, agency growth |
| Adgully | Branding, marketing, digital | Good for campaign launches |
| Entrepreneur India | Small business, startup advice | Founder lessons, how-to style stories |
(You can expand this table to fit your exact clients — add URLs or journalist names if you want to overdeliver!)
📨 3 Plug-and-Play Pitch Templates
Template 1: New Product/Launch
Subject: [Company Name] launches [Product] to solve [Problem]
Hi [Journalist’s Name],
I’m [Your Name], [Position] at [Company]. We just launched [Product], which helps [target audience] solve [specific pain point] by [key benefit].
[Add one compelling fact or stat.]
I thought this might be interesting for [Outlet] since you cover [topic/beat]. Happy to share an exclusive or set up a quick chat with [Founder Name].
Would you be open to a quick 10-min call this week?
Thanks for considering!
[Your Name]Read Also: Why Public Relations is Essential for Small Businesses
Template 2: Founder Story
Subject: Meet [Founder Name] — [1 line hook about their unique story]
Hi [Journalist’s Name],
I’m sharing a quick note about [Founder Name], founder of [Company], who [unique background or achievement].
Their journey from [short backstory] to [current milestone] could be a great fit for [Outlet].
Let me know if you’d like an intro or a short Q&A.
Cheers,
[Your Name]
Template 3: Data/Trend Insight
Subject: [Company] Insights: [Trend] Shaping [Industry] in 2024
Hi [Journalist’s Name],
Our team at [Company] has been tracking [trend/market shift] and found [1–2 key data points].
I thought you’d find this relevant for your coverage at [Outlet].
Happy to share more data or arrange a quick call with [CXO/Expert Name] if helpful.
Let me know!
[Your Name]Also read: What is PR and Why is PR Important for Your Business
Final Thoughts
Getting featured in India’s top media outlets isn’t rocket science but it does take smart work. Research your target journalist, craft a pitch that’s actually newsworthy, and follow up with confidence.
Remember: the media wants fresh, real stories not forced ads. If you solve a real problem, back it up with data, and respect the journalist’s time, you’re already ahead of 90% of pitches flooding their inbox.
So pick your top 3 outlets, tweak the free templates above, and send that first pitch today. Who knows your next big headline might just be one email away.
Good luck — and happy pitching! 🚀
